There are over 100 million active Twitter users a day, but we have to be honest with ourselves — Twitter doesn’t generate as much attention as Instagram, Snapchat, and Facebook.
I understand that the platform still generates leads and business, but that’s like picking meat off a chicken bone (and Twitter is my favorite platform).
With my current 700 followers on Twitter, my best tweet in the last 2 weeks has generated 31 retweets & 31 likes, which is phenomenal for my account.
Best Engagement Tweet On Twitter
But the engagement and growth levels still pale in comparison to Instagram, Snapchat, and other social platforms.
Because of these troubling issues, I’ve had to ask myself, “how much time do I want to invest in Twitter.”
Maybe the platform will regain it’s former glory, but is it smart to invest tons of time if it does not yield results in the future?
I don’t think so.
Which has led me down a path of automation in order to save time, but still generate leads through Twitter while I build my reach on other platforms.
In this article I explain how I used Social Quant (a follow, unfollow Twitter app) and content marketing to generate a lead off a two week old website and increase business.
Using Social Quant To Automate
According to Social Quant’s website, they are an automated app that gets, “targeted relevant Twitter followers who are ready to do business with you.”
I used Social Quant’s free trial.
At first, I was afraid of the ethics of using an app like Social Quant because of weird ethical issues. But, after reading reviews highlighting the app’s ability to generate quality followers, it was worth a try.
Social media is a great tool, but in order to utilize its idea spreading capabilities, you need something worth spreading.
So before I activated Social Quant’s free trial, I created an article called, “Costa del Sol Property” to use as the foundation of my sharing efforts. If you are unsure of how to create a foundational property article people want to share, check the article out. It explains everything from idea generation, copywriting techniques, and more.
To summarize what makes great content:
1. Contains actionable information.
2. Uses relevant photos.
3. *USUALLY* Longer than 2000 words (preferably 3000 words).
4. Create articles using Search Engine Optimization (SEO) practices.
As well, the article generated the most page views over the 2 weeks and still generates traffic:
Blogs generating traffic and pageviews
Considering, because this website is completely new, I’m impressed with the results.
As well, that article was just as important as my use of Social Quant to generate a new lead.
Starting Social Quant
At this point, I have created a foundational piece of content and began Social Quant’s free trial.
Social Quant, right out of the gate, begins getting you followers and higher engagement.
So for a lot of this, I was just watching metrics.
After the first 24 hours with Social Quant, my organic impressions on Twitter increased drastically without much effort from myself:
By day 2, I began seeing referrers:
And the overall metrics were all sky-high:
Huge Spike in Twitter Metrics
But I was still skeptical. You see, followers, impressions, and profile visits don’t matter unless people start reading and engaging with your content.
By day 6, my skepticism was put to rest (ignore the averages, they take into account inactive periods):
Retweets On Twitter
Engagement on my tweets were increasing despite the fact that I paid absolutely zero attention to following people back. Social Quant would do that for me.
Of course, this wasn’t 100% all due to Social Quant. It was a mix of well-thought out tweets with links to my articles, engaging with new followers, and retweeting relevant content, so a I did spend a little time being proactive.
By day 9, I began understanding what kind of headlines and photo combinations that would attract my follower’s attention (and I’ll explain how I did this in a second):
Understanding Twitter Engagement
Social Quant gave me a good base to test tweets and get good data.
During the first week, I learned something important that increased engagement with my tweets: tweets are like ads.
Treat them like you are an advertiser trying to attract the attention of customers.
Most people are spamming content, acting as curators, but they aren’t trying to curate good content. They are merely spamming their followers with as much content as possible.
That’s why there are accounts with 80k + followers, but their tweets receive very little engagement.
It isn’t enough to use an automation tool, you have to put forth effort in understanding people’s wants and needs and give them what they want.
How do you do this?
By sending out as many different kinds of tweets as possible
Test different combinations of headlines, photos, and hashtags.
A Tweet Isn’t Just a Tweet
I’m a copywriter, and in Twitter, copywriting is a fundamental aspect to attract consumers.
I realized this when someone tweeted my article and garnered immense attention:
I’ve tweeted my article under different headlines and picture combinations, but Melissa somehow managed to out do my tweets by a large margin (darn you!).
So I did something really smart, I asked her, “could I steal the headline you used?”
She agreed, so I copied her headline and pinned it to my profile for 2 days, and this is how my tweet performed:
Best Engagement Tweet On Twitter
Furthermore, it garnered 1,747 impressions and 80 engagements:
Tweet impressions and engagement
Here are my recommendations for high engagement tweets:
1. Include 2 hashtags. No more, no less.
2. Make it short.
3. Include the most important word within the first three words.
4. Use a photo.
5. Use a photo with a recognizable logo, like Snapchat’s ghost.
6. Use a photo with a keyword. (If your tweet is about SEO, consider having the photo with “SEO” in it)
When Social Quant begins finding you followers that want to engage with your content, it is also important to create quality tweets.
Every time I create a tweet, I try to create a winner — the one that gets you 30 link clicks, because one great tweet can out do 50 average tweets.
I don’t achieve this every time of course, but this mindset seems to prove useful.
I’ll give you two more examples of tweets that did okay for me.
Top Media Tweet
Pro-tip: With your foundational piece of content, pin a tweet of it on your profile. After 24 hours, create a new tweet. It must have a new headline and picture, and pin that to your profile instead. Do this a few times till you find the best performing tweet, then pin that one up for an extended period of time.
Shared Articles Carry Weight
On day 12, I accrued about 30 shares on my article by messing with headlines and photo combinations, before I posted it to Growthhackers.com.
After adding it, more people began to share my article, and as well, growth hackers became a new traffic referral source:
Growth Hackers Becomes a Referral Source
My article became slightly successful on Growth Hackers.
I can’t measure this, but I attribute the success because:
1. It already had 30+ shares, which immediately triggered a sense of value for new visitors.
2. The article is super actionable.
But I made a huge mistake by not making the post on Growth Hackers better:
My Post On GrowthHackers
I missed out on a huge percentage of eyeballs (4,576 total visitors on this page) that could have came to my website. Pretty disappointing!
But, with these new traffic sources, my website had begun attracting a steady wave of traffic:
Steady Wave of Traffic from Twitter and Growth Hackers
My traffic is also maintaining a steady rate because I’ve been adding one in-depth article every week to cater to returning visitors (the few of them that there are) and attract new visitors. You can see that new visitors are the slight majority of my traffic:
As well, I got search engine traffic, I but I have no idea where that is coming from. I suspect that its from bots because my page is not ranking in the right place to really be gathering traffic from search engines yet.
Improving Business and Attracting Leads
From these traffic sources, I attracted my first hot lead through my website.
They contacted me through a submission form, and we are still in discussions.
As well, the results have been getting me in more discussions with clients about increasing their content marketing efforts.
Now I have a weekly article and my website is serving as huge credibility for clients I find on upwork.com as well.
For freelancers, using traffic and shares as leverage on your website gives multiple benefits:
1. You gain consistent new eyeballs.
2. You increase your outreach capabilities (if you can harness them).
3. The increase of outreach lets you build up the credibility of your content.
4. You can use the credibility as leverage for new business.
5. The credibility convinces the users to peruse the rest of your website.
But as well, businesses that serve clients will find this strategy very useful.
According to the diagram below, people aren’t just looking at my article, they are also looking at the rest of my website:
Pageviews to other webpages
Keep in mind, by the time I release this article, this website is only 3 weeks old.
But yet it is consistently driving users to my home page and services.
How To Keep Using Twitter
Returning to the point of ethics, I don’t like automation. It feels as if there’s a tad of disingenuous intent when someone uses automation, but I’ve realized the practicality of a few things.
1. Twitter isn’t the best lead generation tool, so it isn’t worth spending huge chunks of your time on. Arguably, it’s great for influencer outreach (I’ve used it to publish my first article), but I think I want to look to the future of social media.
2. Twitter has already shown to have less engagement than before.
3. The majority of people who are automating are doing dumb things like auto direct messaging, auto replies, and crappy content curation.
So in order to utilize Twitter’s capabilities, and set yourself up in the future using other platforms, here’s my personal recommendation:
1. Use Social Quant.
2. Schedule Tweets (but make each tweet excellent).
3. Reply to people who talk to you.
4. Advertise your content.
This will only take you 2 hours of your week to accomplish these tasks. If you still try to provide immense value instead of spamming, people will engage with you.
As well, add a little personal tweet every once in awhile to keep your account genuine. People rarely want to engage with robotic accounts.
I was dead set in not recommending Social Quant because of automation, but being a one man show requires huge amounts of practicality. I rather spend time writing than managing my Twitter account.
Social Qaunt offers you a lifetime membership for 25$ a month during the free trial. Unfortunately, I had to reject it because I wanted to write this article after not using social quant for 2 weeks to compare.
So I contacted the CEO Mike Kawula, and he told me that the offer will still be good by the time I am done with the article.
But I wrote this article right after the free-trial, because I want to use Social Quant right away. It’s too valuable.
As well, Mike Kawula gave me some advice on using Social Quant through voice message.
The platform works, and if you use it in unison with your content marketing efforts, you can immediately begin driving traffic to your website and improve credibility.
Of course you will come across many people auto d’ming you, but the positives highly out weight the negative.
THIS IS NOT AN AD, this is my honest opinion on the platform.
I hate to say Twitter is not worth spending all your time on, it’s my favorite platform. I know it can be used effectively, but you have to look to the future and make inferences on which platforms will pay dividends in the long-term.
Twitter can still give you value, but it is coming to a slow and unfortunate close, and it’s time to find ways to still use the platform without using too much time — and also provide value.
Do you think it’s time to start investing in another platform instead of Twitter?