Google Webmaster Tool (GWT) is the powerful tool that allows you to have the configuration control for your website exclusively for the Google Search Engine.
Google Webmasters provide you with the basic idea to understand what’s going on with your website. So instead of taking the blind steps, you should use GWT to know the actual insights of your website.
The Webmaster tool provides you with the complete report that shows how your links, pages, and data behave in the Google Search Engine.
When it comes to boost the SEO of your website, Internet Marketers/Bloggers can use GWT smartly to enhance their website’s ranking in the search engine result pages.
We often overlooked the importance of webmaster tools, but there are a lot of things that GWT can do. Let us understand the best google webmaster tool to improve the SEO of your website.
1. Alter Crawl Rate.
Google Webmaster allows you to alter the crawl rate of your website. If you wish that google crawlers should crawl your website at high or low pace, you can easily alter the crawling rate using GWT.
Let us suppose, you’ve made one landing page and you want to index that to google as early as possible than google’s usual crawling rate, you can do this by increasing the crawling rate.
Here’s how to do it.
Click on the setting icon present on the top right corner.
Click on “Site Settings.”
Click on “Limit Google’s maximum crawl rate.
Set crawl rate to “High.”
change crawl rate
2. Structured Data
Google give preference to Schema.org implemented websites because the structured data that has rich snippets included in the SERPs over the unstructured ones. According to Search Engine Watch, pages with Schema Markup rank 4 position higher in search results.
You can also check schema.org markup through GWT that allows you to have the structured data report. Implementing the right structured data highlighter will surely increase the click-through-rates which eventually will give a boost to the search traffic.
You can have a look at the structured data of your website as well as the items with errors.
Click on “Search Appearance.”
Click on “Structured Data.”
You can download the complete report of the structure data.
3. Create Data Highlighter
Data Highlighter is similar to the schema.org markup, it is user-friendly and allows you to add at least 9 types of tags, and every tag corresponds with schema.org markup.
They can be used to add some specific information (like- about any events). You can add the data highlighter to the top pages which you want to be included in the data highlighter. Here is the small video by google, which helps you to know more about it:
So don’t miss this thing and include schema markup through GWT. Here’s how you can do it:
Click on Search Appearance.
Click on Data Highlighter.
4. HTML Improvements
Google Webmaster Tools guide you with the basic HTML improvements and the areas of SEO where you need to improve, these are called HTML improvements.
“HTML Improvements” are present in the “Search Appearance.” Google focuses on
Meta Description: It helps you to keep a check on the Long, Short and Duplicate Meta Description.
Title Tags: Again, it reveals the pages with the missing, duplicate, long, or short title tags.
Using the HTML Improvements, you can easily identify the mistakes that you’ve been doing with your SEO.
5. Crawl Errors
Google Webmaster shows you all sorts of errors your website has. It keeps a check on the broken links, the pages that are returning:
Errors for URLs in Sitemaps.
URLs not followed.
URLs restricted by robots.txt
URLs timed out
Webmaster tool will give the complete report of last 90 days whether your website has faced any kind of above-mentioned error or not.
6. Top Search Queries
Whatever a user has searched on the google to visit your website is recorded in the webmaster tool. It shows all the search queries of the users and what they are clicking through on along with your ranking.
It helps you to check on which page your website is actually ranking and it allows gives you the facility to filter your search (web, image, mobile) and by country.
You can check the top search queries by clicking on “Search Analytics” which is present under the “Search Traffic.” And you will get the complete report of queries, page position and percentage of traffic it is driving from google.
7. Manage Sitelinks.
Sitelinks are the additional links that are being showed up in the google search engine results whenever you enter your website name. Basically, it helps users to navigate through your website as Sitelinks reflects the top pages of your website.
Using Google Webmaster Tools, you can easily demote the Sitelinks, which you don’t want to show up in the Sitelink results. Just follow the steps:
Login to Google Webmaster Tools.
Click your preferred site.
Go to Search Appearance > Sitelinks.
For the label “For this search result:”, input the url which’s sitelink you want to demote. If you want to demote a sitelink for homepage, leave it blank.
For the label “Demote this sitelink URL:”, input the url that you want to demote or remove from appearing.
Click “Demote” button.
Wait till Google refreshes sitelink.
8. Check Internal Links Pages
We are already familiar of the fact the internal linking is really important factor to improve the overall performance of a website, especially SEO.
Google Webmaster Tool allows you to keep a check on the internal linked pages within your website. This will give you the clear idea of the top pages of your website.
By checking these pages, you can easily add more internal links to weak pages and maintain quality of the top pages.
Just click on “Search traffic.” and click “Internal Links.”
9. Google Index: Check Index Status
Google Webmaster helps you to check the indexation status of your recently published links along with the total number of links that are indexed in the google search engine.
You can check the number of linked that are being indexed by the google over the period of time. However, the indexation drop may signal a negative SEO on your site.
This also helps you to give an idea of the amount of work you’ve done over a period of time and how google respond to it by indexing those links in its search engine. Check “Index Status” to make you’re on the right track.
Click on “Google Index” and click on “Index Status.”
10. Remove URLs
If there is any page or post on your website which you don’t want to show on google search results, you can remove those URLs from the Google Webmaster Tools.
The URLs which are already being indexed by the google can be removed. All you have to do its just enter the URL which you want to remove. Please note that, it only works for the 90 days, you have to remove those links again after every 90 days.
Go to “Google Index”, click on “Remove URLs” and enter the URL which you want to remove.
11. Fetch as Google
Fetch as google is the great resource to analyze a page’s performance in the search engine results. Using this tool, you will be able to identify HTTP server response, time of the crawl request, HTML code, the visible indexable content and the screenshot of the page seen by google.
Go to “Crawl”, click on “Fetch as google” and type the URL of the page which you want to analyze.
Click “Fetch and render”.
The result will show you how actually google look at your given page and this will give you the idea whether you are on the right track or not. You can also identify if the given URL is denied by robots.txt or not.
Over to You
Don’t overlook the power of these tools because they will help you to build the basic structure of your website.
These were the few important Webmaster Tools which you cannot afford to miss out. Use and analyze these tools so that you can use amazon product listing optimization for your website as well as for the google search engine.
The more you spend time in analyzing the results after using these tools, the more you will get better in optimizing your website.